5 tips to differentiate your business
Focus on the customer experience.
What’s it really like dealing with your business? Do a blind test and see whether your business and your team really want customers and sales. For most businesses, you’re not delivering a product/ service, your delivering an experience.
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Economic uncertainty means business needs to be more strategic
The coming 12 months promise a lot of volatility for business. Uncertainty around interest rates, the carbon tax debate, weak consumer sentiment and the possible ripple effect from problems overseas means that business will be working with a range of domestic and wider influences that will cause uncertainty. And this uncertainty will have upsides as well as problems for business.
Most SMEs are well downstream from major economic triggers. We don’t cause the problems but we are affected because of what is happening to larger business, the economy and consumers. Some industries are more impacted than others.
Expecting business in the coming year to be simply more of the same as in the past, is likely to be wishful thinking. If your business strategy is simply to turn up, work hard and expect business to come to you, then you are likely to be disappointed.
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Free full day Business Development Workshop
Supporting Territory Business – Planning for better business, is a joint program offered by the Department of Business and Employment and the Northern Territory’s Business Enterprise Centre.
As part of the initiative, local business owners and operators are invited to attend a full day business development workshop, which is fully funded by the Northern Territory Government.
We invite you to join Hayes Knight Director, Alan Green, a respected leader in business development and strategic planning, who will be presenting the Business development workshop.
Attendees at the workshop will gain valuable insight and understanding into their financial statements and their relationship to business performance.
This opportunity should not be missed. Seats are limited to only one per business and will fill fast.
Business development workshop
When: Thursday 16th September 2010
Time: 8.30 am to 5.00 pm
Venue: Territory Business Centre, Peter Sitzler Building, 67 North Stuart Highway
Cost: Fully funded by the Northern Territory Government.
Lunch and refreshments will be provided.
Workshop content:
- understand the key elements of a successful business
- find out what profit and loss statements really tell you
- discover the power of the break even point
- identify the source and solutions for an underperforming business.
Register:
Contact Annalyn Mcleod on 8999 5421 or by email atannalyn.mcleod@nt.gov.au
Download:
Business Booster 2010-11 – Invitation to Business Development Workshop Alice Springs
Unplanned succession: How to make sure your business survives you
Smart business owners are spending more time on their succession planning. Their business represents a valuable asset and effective succession planning will maximise the value of that asset and the capital that can be realised from it. But what happens if something happens to the business owner, a partner or key director? Death, trauma or critical illness, all trigger an ‘unplanned succession’ event. Any one of these events can change the profile of the business and drastically affect its value. Even where the disruption to the business can be managed, how do you fund the unexpected need to buy out a partner or shareholder? And, how can this can be done in the most tax effective way, providing certainty for all sides and removing the risk to the business? FIND OUT MORE
What is business goodwill?
In general, there are three main types of goodwill: corporate, personal and location. You may have one or a mix of these. Different types of goodwill have different values. Typically corporate goodwill is the most valuable. Let’s have a look at each:
Corporate goodwill is the value items such as brand, business presence, an excellent client database, and repeat customers add to the value of the business. When we talk about a brand, we are talking about something that is recognised, not just a logo. For example, if a potential customer needs to buy a product that you sell, is your brand the first one they think of? This type of brand value can simply be relevant to the area you operate within. FIND OUT MORE